Next, a well-known retail company all-over Europe, started looking for the first ever 'superbabymodel' through the Next Baby Competition, which started last October 2010. The competition was open for infants up to 36 months of age. But instead of garnering positive reviews, the Next competition ended up being tarnished with much negative buzz.
Next has over 500 stores all over U.K. and Ireland as well as around 50 franchise stores all over Europe, Asia, and the Middle East. With this kind of popularity, it should not come as a shock to anyone that they would be attracting a lot of attention for their baby competition. Next offered about 500 pounds worth of Next vouchers, an 12-month exclusive modeling contract with Urban Angels agency and an exclusive photo shoot for Next in collaboration with Prima Baby magazine.
The Next baby competition's goal was clear and simple: to find a baby supermodel. However, things did not exactly go the way the organizers planned and they were not exactly prepared for how it really turned out. What probably could've played a big role in its not-so-nice turnout was that it was a large-scale baby competition set in Facebook. There was a sudden surge of responses and entries from very eager parents and the organizers weren't able to anticipate and prepare for such a huge number of participants within a very small amount of time.
Parents started to act very aggressively online just to get votes in favor of their little bundle of joy. Some parents even started creating YouTube videos featuring their babies in order to garner more attention. Parents started going against each other and it even reached a point wherein they were actually sending and receiving hate mails from their fellow participants.
Another major problem for the Next baby competition arose when a mother got denied with her entry of her baby who has a birthmark on the face. Organizers supposedly rejected the entry saying that they do not accept children with make-up on.
What Next thought as a very clear-cut and simple baby competition turned out to be a logistical nightmare. The organizers behind the Next baby competition were not able to fully strategize and create plan B and perhaps a plan C if in case things would go out-of-hand and it was very unfortunate for them that things did indeed go way out-of-hand.
The organizers and the company itself must not have anticipated for this event to go out-of-hand so quickly and without them managing to respond as fast and assert control over the overactive parents who sent entries. The parents are likewise to blame for taking the Next baby competition to a whole new level of competitiveness.
The Next baby competition was supposed to be a medium in which to highlight babies' natural grace, charm and innocence through a very friendly competition. Logistical miscalculations and the need for superficial aspirations got in the way and ruined what was planned.
The Next baby competition truly had a positive goal-at-hand-and maybe next time, they'd be better equipped and prepared.
Next has over 500 stores all over U.K. and Ireland as well as around 50 franchise stores all over Europe, Asia, and the Middle East. With this kind of popularity, it should not come as a shock to anyone that they would be attracting a lot of attention for their baby competition. Next offered about 500 pounds worth of Next vouchers, an 12-month exclusive modeling contract with Urban Angels agency and an exclusive photo shoot for Next in collaboration with Prima Baby magazine.
The Next baby competition's goal was clear and simple: to find a baby supermodel. However, things did not exactly go the way the organizers planned and they were not exactly prepared for how it really turned out. What probably could've played a big role in its not-so-nice turnout was that it was a large-scale baby competition set in Facebook. There was a sudden surge of responses and entries from very eager parents and the organizers weren't able to anticipate and prepare for such a huge number of participants within a very small amount of time.
Parents started to act very aggressively online just to get votes in favor of their little bundle of joy. Some parents even started creating YouTube videos featuring their babies in order to garner more attention. Parents started going against each other and it even reached a point wherein they were actually sending and receiving hate mails from their fellow participants.
Another major problem for the Next baby competition arose when a mother got denied with her entry of her baby who has a birthmark on the face. Organizers supposedly rejected the entry saying that they do not accept children with make-up on.
What Next thought as a very clear-cut and simple baby competition turned out to be a logistical nightmare. The organizers behind the Next baby competition were not able to fully strategize and create plan B and perhaps a plan C if in case things would go out-of-hand and it was very unfortunate for them that things did indeed go way out-of-hand.
The organizers and the company itself must not have anticipated for this event to go out-of-hand so quickly and without them managing to respond as fast and assert control over the overactive parents who sent entries. The parents are likewise to blame for taking the Next baby competition to a whole new level of competitiveness.
The Next baby competition was supposed to be a medium in which to highlight babies' natural grace, charm and innocence through a very friendly competition. Logistical miscalculations and the need for superficial aspirations got in the way and ruined what was planned.
The Next baby competition truly had a positive goal-at-hand-and maybe next time, they'd be better equipped and prepared.
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Win your son or daughter cash or a scholarship just enter a baby photo contest. The web is remarkable, baby modeling is now far more well-liked and straightforward.
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